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Textbook
Basic Marketing Management, 2nd EditionISBN: 978-0-471-35392-8
Paperback
336 pages
February 2000, ©2000
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- Globalization. solid coverage in the sixth edition and continued in the seventh edition with even greater integration in text content and in the cases.
- Basic Marketing Management, Second Edition offers instructors flexibility to emphasize text or their own case materials and to try innovative methods of instruction.
- For those instructors who utilize their own selection of cases, there is an appendix for students who need guidance in cases methods and preparing case analyses.
- The Case Method, along with the sample Cook Company case and sample write up will enable students unfamiliar with, or lacking experience in reading, analyzing and presenting a case solution, the means to learn or review this important skill.
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Marketing Management
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