Textbook
Basic Marketing Management, 2nd EditionISBN: 978-0-471-35392-8
Paperback
336 pages
February 2000, ©2000
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Douglas J. Dalrymple and Leonard J. Parsons are the authors of Basic Marketing Management, 2nd Edition, published by Wiley.