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Textbook
Marketing Hospitality, 3rd EditionISBN: 978-0-471-34885-6
Hardcover
384 pages
June 2001, ©2002
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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- Combines marketing theory with strong practical emphasis on industry applications.
- Covers the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication.
- Strong treatment of marketing planning and strategy, including step-by-step guidance on developing an effective marketing plan.
- Offers valuable pedagogical tools including chapter-end summaries, reviews of key words and concepts, and Internet resources & discussion questions.
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