Textbook

Marketing Hospitality, 3rd Edition

ISBN: 978-0-471-34885-6

Hardcover

384 pages

List Price:	US $140.95
Government Price:	US $105.56
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Marketing Hospitality, 3rd Edition (0471348856) cover image

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New co-author, Cathy Hsu, who has taught Hospitality Marketing at two large programs, Iowa State University and cur-rently, Kansas State University, brings a fresh voice and an extensive industry background in hospitality marketing
Features a strong, well-rounded approach to the subject, with sound coverage of marketing theory, strategy, and applica-tions
Emphasis on practical uses of marketing utilizing Case Histories drawn from a broad range of hospitality operations
Significant changes in 65% of the chapters