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Casting for Big Ideas: A New Manifesto for Agency Managers

ISBN: 978-0-471-30954-3
Hardcover
256 pages
June 2003
List Price: US $53.00
Government Price: US $27.03
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Casting for Big Ideas: A New Manifesto for Agency Managers  (0471309540) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

“…This is a very readable overview for those wanting a broader appreciation of the business reality…” (Marketing, 13 November 2003)
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