Casting for Big Ideas: A New Manifesto for Agency Managers

ISBN: 978-0-471-30954-3

Hardcover

256 pages

June 2003

List Price:	US $53.00
Government Price:	US $27.03
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Casting for Big Ideas: A New Manifesto for Agency Managers (0471309540) cover image

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Students will have access to interviews with leaders in the advertising industry. Because of Jaffe's range of experiences in the advertising world, he has a an impressive and extensive network which will inform students reading this book, including: Bob Schmetterer, CEO of Euro RSCG; Shelly Lazarus, chair of Ogilvy & Mather; Jean-Marie Dru, chairman and CEO of TBWA Worldwide; and Roy Spence, chairman and founder of GSDM.
There is virtually no competition on the topic of agency building and management, though there is a wide market for it. The topics covered throughout this book are perfert for an advertising course.