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Textbook

Global Strategy and the Organization

ISBN: 978-0-471-25029-6
Paperback
224 pages
April 2003, ©2004
List Price: US $132.95
Government Price: US $99.80
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Chapter 1. The Challenge of Globalization.

Chapter 2. Developing a Global Expansion Strategy.

Chapter 3. Analysis of Wal-Mart’s Global Expansion.

Chapter 4. Building Global Competitive Advantage.

Chapter 5. Cultivating a Global Mindset.

Chapter 6. Leveraging Knowledge Across the Global Network.

Chapter 7. Creating and Managing Global Business Teams.

Chapter 8. Transforming the Global Game.

Chapter 9. Globalization in the Digital Age.

Notes.

Bibliography.

Name and Subject Index.

Company Index.

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