Rebuilding the Corporate Genome: Unlocking the Real Value of Your BusinessISBN: 978-0-471-25076-0
Hardcover
336 pages
October 2002
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
|
"Whether you talk about capability-driven organizations, modular
approaches, or networked economies, the implications of very low
costs for transactions, information exchanges, and communications
are clear: Business boundaries are dissolving and re-forming.
Aurik, Jonk, and Willen show how innovators are creatively
exploiting this trend to their decided advantage."
—Gerard Hoetmer, Senior Vice President, Unilever
Bestfoods
"If you set your strategy at lower levels of the business, you
can more effectively compete and grow-and fend off unexpected
rivals. Rebuilding the Corporate Genome shows that once you
look through capability lenses, new horizons and new possibilities
suddenly come into focus."
—Jan Oosterveld, Member, Group Management Committee, Royal
Philips Electronics
"This book is a compelling and prescient look at the future of
the modern corporation. While the 'corporate genome project' may be
a work in progress, the authors take important steps towards the
goal of understanding how corporations really work, and how
capability-based corporations will emerge as the organizations of
tomorrow. Read this book carefully, because this is as close as you
will get to a key for unlocking innovation and value in your
industry."
—Mohanbir Sawhney, McCormick Tribune Professor of Technology
and Director, Center for Research in Technology & Innovation,
Northwestern University, Kellogg School of Management
"Rebuilding the Corporate Genome reveals the future
before it arrives. The authors masterfully extrapolate from a set
of current trends to paint a picture of how businesses and
strategies will evolve. The book is a must-read for anyone charged
with charting the direction of a business in these turbulent
times."
—Toby E. Stuart, Fred G. Steingraber-A.T. Kearney Professor
of Organizations and Strategy, University of Chicago, Graduate
School of Business