Smart Globalization: Designing Global Strategies, Creating Global NetworksISBN: 978-0-7879-6532-7
Paperback
384 pages
February 2003, Jossey-Bass
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Smart Globalization is a compendium of leading-edge thinking on
global strategy first published in the acclaimed MIT Sloan
Management Review. The central premise underlying this book is that
globalization can be a double-edged sword. The global or
globalizing firm has the potential to reap several types of
benefits such as the vast potential of a much larger market arena,
opportunities to capture scale- and location-based cost
efficiencies, and exposure to a multiplicity of new product and
process ideas. However, globalization also exposes the firm to
numerous strategic and organizational challenges emanating from a
dramatic increase in diversity, complexity, and uncertainty -
external as well as internal to the firm. How managers address
these challenges determines whether globalization yields
competitive advantage or disadvantage and makes the company
stronger or weaker. "Smart" globalization is the ability to capture
the benefits and minimize the costs and risks.
Smart Globalization's expert contributors3/4leaders in the design of winning global strategies and in the creation of effective global networks3/4include: David J. Arnold, Christopher A. Bartlett, Julian M. Birkeinshaw, J. Stewart Black, Joseph N. Fry, Sumantra Ghoshal, Vijay Govindarajan, Hal B. Gregersen, Anil K. Gupta, Stuart L. Hart, W. Chan Kim, Bruce Kogut, David L. Levy, Renée A. Mauborgne, Allen J. Morrison, Mark B. Milstein, Das Narayandas, John A. Quelch, Gordon Swartz, Stephen E. Weiss, and George S. Yip.
Smart Globalization's expert contributors3/4leaders in the design of winning global strategies and in the creation of effective global networks3/4include: David J. Arnold, Christopher A. Bartlett, Julian M. Birkeinshaw, J. Stewart Black, Joseph N. Fry, Sumantra Ghoshal, Vijay Govindarajan, Hal B. Gregersen, Anil K. Gupta, Stuart L. Hart, W. Chan Kim, Bruce Kogut, David L. Levy, Renée A. Mauborgne, Allen J. Morrison, Mark B. Milstein, Das Narayandas, John A. Quelch, Gordon Swartz, Stephen E. Weiss, and George S. Yip.