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Textbook

Competitive Success: How Branding Adds Value

John A. Davis
ISBN: 978-0-470-99822-9
Paperback
422 pages
February 2010, ©2009
List Price: US $70.95
Government Price: US $47.32
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Competitive Success: How Branding Adds Value (0470998229) cover image

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. 

The book presents a comprehensive review of the entire brand spectrum, including:

  • Brand strategy
  • Implementation
  • Customer/brand insight
  • Resource allocation
  • Performance measurement

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