Wiley.com
Print this page Share
Textbook

Competitive Success: How Branding Adds Value

John A. Davis
ISBN: 978-0-470-99822-9
Paperback
422 pages
February 2010, ©2009
List Price: US $70.95
Government Price: US $47.32
Enter Quantity:   Buy
Competitive Success: How Branding Adds Value (0470998229) cover image

Resources for Instructors

Lecturer Companion Website
To contain PowerPoints Slides and an Instructor's Manual

Related Titles

Marketing Management

Building Brand Identity: A Strategy for Success in a Hostile Marketplace
by Lynn B. Upshaw
Basic Marketing Management, 2nd Edition
by Douglas J. Dalrymple, Leonard J. Parsons
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
by Lynn B. Upshaw, Earl L. Taylor
The Special Events Advisor: A Business and Legal Guide for Event Professionals
by David Sorin
Inside Information: Making Sense of Marketing Data
by D. V. L. Smith, J. H. Fletcher
Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind
by Jan Hofmeyr, Butch Rice
Quantitative Analysis in Marketing Management
by Luiz Moutinho, Mark Goode, Fiona Davies
Back to Top