|
Textbook
Competitive Success: How Branding Adds ValueISBN: 978-0-470-99822-9
Paperback
422 pages
February 2010, ©2009
 |
||||||
- Emphasises a practical application of the latest brand frameworks
- Based on research into more than 200 companies around the world
- Includes a wide range of cases and relevant real world examples including B2C, B2B and SMEs
- Intersperses common brand theory and practices within the proposed thematic framework, allowing readers to understand both traditional and more recent branding practices
- Includes end of chapter problem-solving scenarios to aid learning
Related Titles
Marketing Management
Resources for
Instructors
Contact a Wiley Sales Rep
Find Your Rep
Read an Excerpt
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
