Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the OddsISBN: 978-0-470-86211-7
Hardcover
178 pages
March 2004
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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“This is essentially a useful guide for brand managers in
organisations without long-term wisdom.” (Brand Strategy, May
2004)
“If this review were to be only two words, they would be 'Buy this!' [this] book is an essential, authoritative and easy-to-understand..” (Media Week 4 May 2004)
"...an admirable book..." (Management Today, March 2004)
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