Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the OddsISBN: 978-0-470-86211-7
Hardcover
178 pages
March 2004
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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David Taylor is Founder and Managing Partner of the
brandgym, a consultancy helping teams develop action-oriented
brand strategies. He has worked with many highly acclaimed and
well-respected companies such as Unilever, SAB Miller, Danone,
Cadburys and Blockbuster to help them boost brand and business
performance. He was recently named by the CIM as one of the 50
leading marketing thinkers of today.
He began his career in brand management with Procter & Gamble and Sara Lee before completing an MBA at INSEAD, France. He then started and successfully grew the Paris office of Added Value, Europe's leading marketing consultancy.
His first book, 'the brandgym: A practical workout for boosting brand and business’ was published in 2002 and quickly became Amazon UK’s best selling branding title. He has also written many articles for Marketing, Brand Strategy, Marketing Business and Market Leader, and is a regular speaker at branding conferences.
He began his career in brand management with Procter & Gamble and Sara Lee before completing an MBA at INSEAD, France. He then started and successfully grew the Paris office of Added Value, Europe's leading marketing consultancy.
His first book, 'the brandgym: A practical workout for boosting brand and business’ was published in 2002 and quickly became Amazon UK’s best selling branding title. He has also written many articles for Marketing, Brand Strategy, Marketing Business and Market Leader, and is a regular speaker at branding conferences.