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Strategic Marketing: In the Customer Driven Organization

Frank Bradley
ISBN: 978-0-470-84985-9
Paperback
312 pages
June 2003, ©2003
List Price: US $70.95
Government Price: US $47.32
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  • The author, Frank Bradley, is R & A Bailey Professor of International Marketing, Smurfit Graduate School of Business, University College Dublin. He is also the chair of the marketing department at the University College Dublin.
  • A unique emphasis on the three reasons for the existence of the firm, providing, communicating and delivering value
  • This book is internationally focused and will cover global marketing strategies.

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