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Strategic Marketing: In the Customer Driven Organization

Frank Bradley
ISBN: 978-0-470-84985-9
Paperback
312 pages
June 2003, ©2003
List Price: US $70.95
Government Price: US $47.32
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Professor Frank Bradley is R & A Bailey Professor of International Marketing and Head, Department of Marketing at the Michael Smurfit Graduate School of Business and the Quinn School of Business at University College Dublin where he teaches Marketing and International Marketing.

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