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New Consumer Marketing: Managing a Living Demand System

ISBN: 978-0-470-84482-3
Hardcover
228 pages
August 2003
List Price: US $70.00
Government Price: US $44.80
Enter Quantity:   Buy
New Consumer Marketing: Managing a Living Demand System  (0470844825) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
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