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New Consumer Marketing: Managing a Living Demand System

ISBN: 978-0-470-84482-3
Hardcover
228 pages
August 2003
List Price: US $70.00
Government Price: US $44.80
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New Consumer Marketing: Managing a Living Demand System  (0470844825) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Foreword.

Acknowledgements.

About the Author. 

Introduction.

1. Earthquake!

2. The New Consumer.

3. Concerns of Brand Owners and Retailers.

4. New Consumer Marketing.

5. A Model of New Consumer Marketing.

6. Value Definition.

7. Value Creation.

8. Value Delivery.

9. Demand System Management.

Notes.

References.

Index.

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