New Consumer Marketing: Managing a Living Demand SystemISBN: 978-0-470-84482-3
Hardcover
228 pages
August 2003
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- Practical advice for marketers who need to create sustainable competitive advantage in consumer retail
- Illustrates the key issues facing consumer marketers today
- Based on thinking and research from Cranfield School of Management
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