The Art and Science of Interpreting Market Research EvidenceISBN: 978-0-470-84424-3
Hardcover
248 pages
April 2004
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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“This splendid book…a valuable guide…Defiantly for everyone who wants to make best use of mass information that surrounds us.”(Research Magazine, May 2004)
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