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The Art and Science of Interpreting Market Research Evidence

ISBN: 978-0-470-84424-3
Hardcover
248 pages
April 2004
List Price: US $80.00
Government Price: US $51.20
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The Art and Science of Interpreting Market Research Evidence (0470844248) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

  • Offers essential new tools for marketers to interpret evidence and arguments, and make reliable information-based decisions

  • Explores current topics in market research and provides a wealth of case studies of good and bad practice drawn from topical issues

  • Packed with checklists, techniques and tips to help the reader better understand the material and prepare with electronic information

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