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Dalrymple's Sales Management: Concepts and Cases, 10th Edition

ISBN: 978-0-470-16965-0
Hardcover
528 pages
December 2008, ©2009
List Price: US $264.95
Government Price: US $179.80
Enter Quantity:   Buy
Dalrymple's Sales Management: Concepts and Cases, 10th Edition (0470169656) cover image

Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.
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