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Textbook
Dalrymple's Sales Management: Concepts and Cases, 10th EditionISBN: 978-0-470-16965-0
Hardcover
528 pages
December 2008, ©2009
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- Excel-based problems at the end of each Management Resource section. These problems give the student the chance to develop their analytical skills while using the same software that companies are increasingly expecting their employees to be proficient in using.
- Strong coverage of the role of strategic thinking and how the sales force helps in creating customer value and competitive advantage.
Related Titles
Sales Management
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