|
Textbook
Dalrymple's Sales Management: Concepts and Cases, 10th EditionISBN: 978-0-470-16965-0
Hardcover
528 pages
December 2008, ©2009
 |
||||||
- NEW Featured Case: Based on the fictional Shield Financial Company. Introduced at the end of Chapter 1, it includes information on company background, product line descriptions, etc. This case is carried throughout the text and is revisited at the end of each chapter. Questions based on the case are at the end of every chapter.
- Team Exercises: Over 20 new team exercises for in-class discussion.
- NEW Appendix of Cases and Correlation Guide: To help instructors integrate the cases within their lectures, all cases appear in an appendix and are correlated with topics and chapters in the text. An Introduction to the Case Method is also included at the beginning of the Appendix. More than half of the 26 cases are new or significantly reworked for the 10th edition.
- Streamlining the Presentation: Chapter discussions have been streamlined for easier reading and retention.
- NEW and Expanded Coverage of Sales Networks, Customer Lifetime Value (CLV), Solutions Selling, Marketing-Sales Interaction, and Marketing-Sales Shared Responsibilities.
Related Titles
Sales Management
Resources for
Instructors
Contact a Wiley Sales Rep
Find Your Rep
Resources for
Students
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
