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Whale Hunting: How to Land Big Sales and Transform Your Company

ISBN: 978-0-470-18269-7
Hardcover
288 pages
January 2008
List Price: US $24.95
Government Price: US $14.25
Enter Quantity:   Buy
Whale Hunting: How to Land Big Sales and Transform Your Company (0470182695) cover image

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.
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