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Kellogg on Advertising and Media: The Kellogg School of Management

Bobby J. Calder (Editor), Philip Kotler (Foreword by)
ISBN: 978-0-470-11986-0
Hardcover
368 pages
April 2008
List Price: US $29.95
Government Price: US $15.27
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Kellogg on Advertising and Media: The Kellogg School of Management (0470119861) cover image

Bobby J. Calder is the Charles H. Kellstadt Distinguished Professor of Marketing at the Kellogg School of Management at Northwestern University. He has worked as a consultant to many major corporate clients, and has taught at the Wharton School, University of Pennsylvania, and at the University of Illinois. He is a graduate of the University of North Carolina and coeditor of Kellogg on Integrated Marketing (Wiley).

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