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Kellogg on Advertising and Media: The Kellogg School of Management

Bobby J. Calder (Editor), Philip Kotler (Foreword by)
ISBN: 978-0-470-11986-0
Hardcover
368 pages
April 2008
List Price: US $29.95
Government Price: US $15.27
Enter Quantity:   Buy
Kellogg on Advertising and Media: The Kellogg School of Management (0470119861) cover image

  • Authoritative perspective on advertising from Kellogg Faculty - The #1 Business School for Marketing.
  • Foreword by Philip Kotler

  • State-of-the-art thinking from Kellogg faculty on the biggest question facing marketers - how do we communicate our message in this crazy new world where old advertising practices no longer work?

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