Textbook
Critical Marketing: Issues in Contemporary MarketingISBN: 978-0-470-51198-5
Paperback
416 pages
December 2009, ©2008
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Critical Marketing, edited by Tadajewski and Brownlie,
brings together both the historical context and recent developments
in critical marketing in a single concise text which includes
seminal journal articles by leading experts.
Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.
Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.