Use the controls in the window below to browse, scroll, or search inside this book.

Kellogg on Advertising and Media: The Kellogg School of Management

Bobby J. Calder (Editor), Philip Kotler (Foreword by)
ISBN: 978-0-470-11986-0
Hardcover
368 pages
April 2008
List Price: US $29.95
Government Price: US $15.27
Enter Quantity:   Buy
« Return to Product Page