Textbook
Wiley Pathways SellingISBN: 978-0-470-11125-3
Paperback
352 pages
March 2007, ©2008
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"This book is one of the best I have seen, for the experienced or
inexperienced salesperson. It lays out the foundations very clearly
and builds upon them in a structured format. I have over 30 years
experience in sales management and I can honestly say "old pros"
would even learn from this book."- Professor David Bambridge,
Warner Southern College
"The book is laid out in a logical sequence that uses a sound 'building block' approach that fosters the learning process. This is a meaningful; straight forward approach to an often misunderstood and poorly presented topic." - Professor Roger King, Miami International University of Art and Design