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Textbook
Services Marketing Management: A Strategic Perspective, 2nd EditionISBN: 978-0-470-09116-6
Paperback
576 pages
May 2006, ©2005
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- Provides an overview of the latest trends and best practices in services marketing around the world.
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