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Textbook
Services Marketing Management: A Strategic Perspective, 2nd EditionISBN: 978-0-470-09116-6
Paperback
576 pages
May 2006, ©2005
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- New coverage of electronic services
- Includes business-to-business services
- Many 'Service Practice' boxes, featuring examples from all of the world
- End of chapter review questions and practical assignments
- Full length cases at the end of the book with accompanying exercises
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