Textbook
Hospitality Strategic Management: Concepts and Cases, 2nd EditionISBN: 978-0-470-08359-8
Hardcover
704 pages
April 2009, ©2010
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"The material is essential and is covered well, with terrific
examples throughout."
-- David Corsun, University of Denver
"Strategic Management has good cases and examples that help enhance students' analytical skills and refine students' thinking and logic."
-- David Chang, University of South Florida
"I like the fact that the authors incorporate strategic theory into the hospitality industry. This is unique compared to other strategy texts. Also the case studies are from HTM and are relevant and current."
--Michael G. Brizek, University of South Carolina