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Textbook
Hospitality Strategic Management: Concepts and Cases, 2nd EditionISBN: 978-0-470-08359-8
Hardcover
704 pages
April 2009, ©2010
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Written specifically for the hospitality market
Contains full case studies, case examples, and applications from various segments of the industry, including lodging, food service, gaming, tourism e-commerce, cruise lines, and airlines
Integrates global strategic management theory
Contains international case studies and examples
Includes strategies for entrepreneurship, innovation, and franchising
Includes free access to case examples online from the Center for Hospitality Research at
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