Textbook
Hospitality Strategic Management: Concepts and Cases, 2nd EditionISBN: 978-0-470-08359-8
Hardcover
704 pages
April 2009, ©2010
|
- New information reflecting the shifting of corporate ownership and performance within the hospitality industry
- Eight new hospitality case studies were developed, and include the various segments of the hospitality industry
- A new Case Matrix correlates each case to the appropriate chapters and highlights the topics and industry segment covered in each of the eight cases