Textbook
Hospitality Strategic Management: Concepts and Cases, 2nd EditionISBN: 978-0-470-08359-8
Hardcover
704 pages
April 2009, ©2010
|
Cathy A. Enz is the Lewis G. Schaeneman Jr. Professor of Innovation & Dynamic Management at the School of Hotel Administration at Cornell University, where she is also the Executive Director of the Center for Hospitality Research. Winner of outstanding teacher and researcher awards, she teaches courses in strategic management and innovation.