Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers BuyISBN: 978-0-470-06834-2
Hardcover
272 pages
March 2007
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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JERRY ACUFF is CEO of Delta Point, Inc. in Scottsdale, Arizona, a consultancy that helps market-leading companies develop new and effective marketing tactics. He is also the author of The Relationship Edge, from Wiley.
WALLY WOOD is a professional writer and the former editor of two business magazines and an international marketing newsletter.
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