Marketing Excellence: Winning Companies Reveal the Secrets of Their SuccessISBN: 978-0-470-06027-8
Hardcover
388 pages
January 2007
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"...by examining the excellence of others we can all improve our
own efforts."
(The Marketer, February 2007)
(The Marketer, February 2007)
"…certainly worth reading, especially for brand or marketing directors who need inspiration and want to know the stories behind certain companies’ successes." (Brand Strategy, May 2007)
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General Marketing & Sales
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