Marketing Excellence: Winning Companies Reveal the Secrets of Their SuccessISBN: 978-0-470-06027-8
Hardcover
388 pages
January 2007
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He is a council member of the Advertising Association, and has also served on the ASA Council, the IPA Council and the Complaints Panel of the Portman Group.
In February 2005 he completed a walk up Kilimanjaro to raise money for VSO projects in Tanzania – where he had been a volunteer teacher nearly forty years earlier.
JOHN ZEALLEY is the Managing Partner of Accenture’s
European Consumer Goods & Services practice, where he works
with senior executives of leading companies on multinational growth
and business reorganization programmes.
As a consultant, initially with McKinsey & Co and latterly with
Accenture, John has worked with consumer based businesses in such
diverse sectors as financial services, food and drink, grocery and
general retailing, leisure and healthcare and in markets across
Europe, Africa, Asia Pacific and North America.
John is a Fellow of the Marketing Society and sits on the Editorial
Board of Market Leader, the Society’s quarterly
journal. He is a Liveryman of the Worshipful Company of
Marketors.
In addition, he uses his marketing skills with a number of
not-for-profit organisations, including Cancer Research UK, The
Royal Shakespeare Company and the Institute for Citizenship.