Sweet Spot: How to Maximize Marketing for Business GrowthISBN: 978-0-470-05143-6
Hardcover
256 pages
December 2006
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- Lists the elite league of "sweet spot" companies
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What's the game about--how sweet spotters work
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Includes topics on growth and concept of full-circle marketing
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Lists essential "sweet spot" skills. Including: learn to march to the beat of the buyer; avoid where everyone else is headed; brands are the heart and soul of Sweet Spot companies; make your top executives the first new members of the marketing department; market from the inside out.
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