Sweet Spot: How to Maximize Marketing for Business GrowthISBN: 978-0-470-05143-6
Hardcover
256 pages
December 2006
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Arun Sinha is the Chief Marketing Officer at Pitney Bowes,
where he is respons-ible for marketing, brand management, public
and media relations, Web strategy, and marketing research
worldwide. Throughout his career in senior marketing positions, he
has successfully launched twenty new brands and grown the brand
equity of many world-renowned brands at Colgate-Palmolive, the Ford
Motor Company, Philip Morris, and Pitney Bowes.
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