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International Marketing Research, 3rd Edition

C. Samuel Craig, Susan P. Douglas
ISBN: 978-0-470-01095-2
Paperback
528 pages
December 2009, ©2005
List Price: US $74.95
Government Price: US $50.52
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International Marketing Research, 3rd Edition (0470010959) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

  • A complete guide to modern international marketing research techniques by two pioneers in the field.
  • Authoritative coverage of all the latest electronic research techniques.

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