Return on Ideas: A Practical Guide to Making Innovation PayISBN: 978-0-470-02857-5
Hardcover
280 pages
May 2007
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Return on Ideas is a practical guide to getting more from
the resources you put into your innovation process. David Nichols
clearly shows why current innovation funnel models stifle rather
than encourage new ideas, and offers a new methodology,
‘rocketing’, to tackle the problem.
The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry’s – as well as unconventional sources such as theatre and comedy.