Wiley.com
Print this page Share
Textbook

International Marketing Research, 3rd Edition

C. Samuel Craig, Susan P. Douglas
ISBN: 978-0-470-01095-2
Paperback
528 pages
December 2009, ©2005
List Price: US $74.95
Government Price: US $50.52
Enter Quantity:   Buy
International Marketing Research, 3rd Edition (0470010959) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Resources for Instructors

Instructor Companion Site
Instructor companion site for Craig 3rd edition, containing specialized data sources, exercises and assignemnts, cases and powerpoint slides. www.wiley.com/go/craig3e

Related Titles

General Marketing & Sales

Beyond Traditional Marketing: Innovations in Marketing Practice
by Kamran Kashani, Jean-Pierre Jeannet, Jacques Horovitz, Sean Meehan, Adrian Ryans, Dominique Turpin, John Walsh
The Employer Brand: Bringing the Best of Brand Management to People at Work
by Simon Barrow, Richard Mosley
Brands Laid Bare: Using Market Research for Evidence-Based Brand Management
Statistical Matching: Theory and Practice
by Marcello D'Orazio, Marco Di Zio, Mauro Scanu
From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy
by Laurie Young
Brand Vision: How to Energize Your Team to Drive Business Growth
by David Taylor
Return on Ideas: A Practical Guide to Making Innovation Pay
by David Nichols
Back to Top