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Textbook
International Marketing Research, 3rd EditionISBN: 978-0-470-01095-2
Paperback
528 pages
December 2009, ©2005
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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- The previous editions were widely viewed as the definitive texts in the field, no other marketing research book covers the same material.
- Since the second edition was published there have been rapid and dramatic changes in the field that are thoroughly explored in the new edition.
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Material on the conceptual foundations of international marketing research has been expanded and now consists of two chapters, 5 and 6.
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All references to secondary data sources have been updated.
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New information on the size of the market research industry and the costs of conducting marketing research has been incorporated.
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More web and internet references have been added.
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All chapters have been updated incorporating the latest research.
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New and current examples have been added through out.
- Written by two authors well-known and well-respected in the field of international marketing
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