Irresistible Persuasion: The Secret Way To Get To Yes Every TimeISBN: 978-1-907312-48-9
Paperback
272 pages
July 2010, Capstone
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Geoff Burch is the presenter of BBC TV's All Over The Shop. When he's helped you to decide what you want, he'll show you the irresistible way to get it. You won't just get more customers, you'll get more profitable customers.