Textbook
Management Communication, 3rd EditionISBN: 978-0-470-08445-8
Paperback
608 pages
December 2009, ©2010
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Students require excellent communication skills in their business
and academic lives. Management Communication is a
step-by-step guide for learning specific techniques to help them
improve those skills and achieving clarity and brevity in business
writing. The authors follow a four-part approach to
communication instruction: explain it, try it, evaluate it,
perfect it. They provide graduate and undergraduate students,
managers, and managers-in-training with the tools they need to
become masterful communicators.
The new 3rd Edition has a greater focus on “strategy through skill” and provides more opportunities for applying skills and insights to a broad range of fields for success in future careers in accounting, finance, marketing, management, information systems, telecommunications, and HR.
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