Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands, 2nd EditionISBN: 978-1-84112-439-1
Paperback
256 pages
December 2002, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Acknowledgements.
Introduction.
American Express.
Apple.
Barbie.
Benetton.
Budweiser.
Coca-Cola.
Disney.
Federal Express.
The Gap.
General Electric.
Gillette.
Goodyear.
Guinness.
Håagen-Dazs.
Harley-Davidson.
Harvard Business School.
Heineken.
Heinz.
Hertz Car-Hire.
Hewlett-Packard.
Holiday Inn.
Hoover.
IBM.
Ikea.
Intel.
Kellogg's.
Kodak.
Lego.
Levi-Strauss.
Marlboro.
Mars.
McDonald's.
McKinsey & Co.
Mercedes-Benz.
Microsoft.
Nescafé.
Nike .
Red Cross.
Reuters.
Rolls-Royce.
Sears, Roebuck.
Sony.
Starbucks.
Swatch.
Toyota.
Virgin.
Wal-Mart.
Wrigley's.
Xerox.
Yamaha.
Index.
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