Promiscuous Customers:Invisible Brands: Delivering Value in Digital MarketsISBN: 978-1-84112-159-8
Paperback
280 pages
December 2001, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Acknowledgements.
Is This Book For You?
Introduction.
1 The Cold Heart of the Promiscuous Customer.
2 The Paradox of the Invisible Brand.
3 What's Wrong With the Internet?
4 Modes, Purposes and Tasks.
5 Meaning, Trust and Value.
6 Taking Stock.
7 The Marketspace--a New Paradigm for Value.
8 The Key Drivers and Enablers of Marketspaces.
9 Roles and Benefits in Marketspaces.
10 Rules and Relationships in Marketspaces.
11 The Return of Value to Digital Markets.
Index.
Is This Book For You?
Introduction.
1 The Cold Heart of the Promiscuous Customer.
2 The Paradox of the Invisible Brand.
3 What's Wrong With the Internet?
4 Modes, Purposes and Tasks.
5 Meaning, Trust and Value.
6 Taking Stock.
7 The Marketspace--a New Paradigm for Value.
8 The Key Drivers and Enablers of Marketspaces.
9 Roles and Benefits in Marketspaces.
10 Rules and Relationships in Marketspaces.
11 The Return of Value to Digital Markets.
Index.
Related Titles
General & Introductory Business & Management
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