Global Marketing: Marketing 04.02ISBN: 978-1-84112-191-8
Paperback
128 pages
April 2002, Capstone
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 15-20 days delivery time. The book is not returnable.
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Fast track route to mastering all aspects of global marketing
Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally
Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota.
Includes a glossary of key concepts and a comprehensive resources guide
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